GIC LIVE @ HOME Grocery Redefined
Your Virtual Gateway onto Canada’s Grocery Shelves!

We build YOUR VIRTUAL booth providing the EASIEST Customer Journey – CONNECTING you as if you were LIVE!

October 26, 27, 28, 2021

Exhibitor Opportunities

Rolster Taylor | 416.492.4878

Noah Rose | 647.719.1812

Sponsorship Opportunities

Joe Sawaged | 416.587.0537


Nancy Kwon | 416.492.1804

Diana Stevenson | 416.492.4019

Registration + Operations

Jessica Herdsman

Even Faster and Easier to Connect Live with One Click

GIC LIVE @ HOME offers the grocery sector a quick and easy way to grow, innovate and connect virtually! Personalized to your business needs, from live education sessions that are immediately available on demand to suit your schedule, to speed networking opportunities and workshops. You can also now meet when and how you want, text/video, and meetings can be focused on mutual interests through the exclusive Retailer Connect, AI-powered matchmaking meeting program. This program connects grocers and exhibitors, 1:1 or in teams, based on business interests. Also new is immediate attendee to attendee video chat. A World of Opportunities awaits!

Virtual Benefits

Interactive and immersive leading platform to maximize networking, business connections and learnings. Your virtual gateway to the grocery business in Canada.


A three-day conference and trade show featuring keynotes, workshops, trade show demos and more.

See What’s in Store at GIC LIVE @ HOME 2021

The grocery sector is all about building relationships to grow your business, and this is the only show that brings together virtually all facets of the grocery trade together. From the conference and workshops to demos, live and on-demand, get immersed in the latest trends and market shifts. Network at the various events, and see the best retailers and manufacturers in the industry, while exploring the interactive virtual exhibition focused on key grocery & specialty categories from front end to back end including equipment, technology, food service, tech, financial and insurance and more!

Exhibit & Engage!

Master Merchandiser Awards Gala 2020

Celebration of Grocers 2020

Don’t just take our word for it

Read Some of the Feedback

The virtual event this fall with Grocery Innovations Canada, is an opportunity that allows our entire team at Save-on-Foods to take full advantage of exploring new products and to re-establish existing relationships. We will maximize our participation. Here at Save on Foods, we are always particularly interested in looking at new products and new opportunities to build partnerships with our supplier community. Together, we can continue to build on our mutual success. GIC LIVE @HOME gives us that unique opportunity.

Jamie Nelson - Executive Vice President, Save-on-Foods

In my community here in Lindsay, there has never been a time where the issue of supply has been of more importance. The virtual event this year with Grocery Innovations Canada, is an opportunity I intend to make full use of to explore new products and network with suppliers with whom I can look to building a mutually beneficial relationship. As a single store operator, I need to be using all the tools available for both my business and my community. That is what GIC LIVE @ HOME provides for me as a retailer.

David La Mantia - Store Owner, La Mantia’s Country Market

For all our stores at Summerhill Markets, I cannot think of a more opportune time for retailers and suppliers to be connecting. GIC LIVE @ HOME provides both parties to connect and explore new opportunities to partner together. Particularly as an independent retailer, I am always looking for new ways to differentiate and meet the changing tastes of my customers. I would urge all suppliers to be participating in GIC as together, we can turn the challenges of COVID into opportunities.

Christy McMullen - Owner, Summerhill Market

As retailers and wholesalers serving Newfoundland and Labrador, we welcome the opportunity to see ‘what’s new’ in our industry at the virtual event this October with Grocery Innovations Canada.  GIC LIVE @ HOME is an opportunity that many on our team will take advantage of this November.   As independents, we are always interested in looking at new products and new opportunities and at this particular time, this has never been more important to us.

Erin Higdon - Vice President of Business Strategy, Atlantic Grocery Distributors & Powell’s Supermarket

The Big Carrot is a unique retailer that builds our strength from the community we serve. Our stores are constantly looking to buy local and source new and innovative products. Grocery Innovations Canada provides us with a platform to help realize our mission. With the show being virtual this fall, our entire team looks forward to seeing what new and innovative products are available from suppliers that make our industry so robust. Together, we are better. That is what GIC LIVE @ HOME is all about.

Maureen Kirkpatrick - Quality and Standards Program Manager, The Big Carrot

Here in La belle province, our Provigo team pride ourselves on being able to offer a wide variety of products and are always looking to discover new products and ways to meet and exceed the expectations of our customers.

With the current difficulties we face as a result of COVID-19—I am very glad that we have the opportunity, through a virtual trade show such as GIC LIVE @ HOME, to be able to explore new opportunities and products in a way that is easily accessible, safe and convenient.

Isabelle Tasse - Owner, Marche Tasse (Provigo)