Laura Nicklin

EnsembleIQ  Vice President of Research, Insights & Innovation

Laura Nicklin is a seasoned market researcher with extensive experience in research consulting and storytelling with Fortune 500 clients. Within EnsembleIQ, she oversees a team of senior-level research consultants and partners with Progressive Grocer and Canadian Grocer to provide business intelligence relevant to brands and retailers in the grocery industry. Laura has worked closely with hundreds of clients in consumer goods manufacturing, retail, technology, and agencies to understand their business goals and design research programs to inform their decisions. Prior to EnsembleIQ, Laura led a research team at Maritz Research and was responsible for the design and execution of customer experience programs within the retail and hospitality industries. She has also worked in product development research with several large CPG manufacturers. Laura holds a Master of Marketing Research (MMR) degree from Southern Illinois University and has over 20 years of experience in the market research field.