Jean-Michel Laurin was appointed President & CEO of the Canadian Poultry and Egg Processors Council (CPEPC) in July 2019.
Across Canada, CPEPC represents 181 poultry processing and further processing, egg grading and processing and hatchery establishments. Representing both large and small Canadian food processors, its members process over 90% of Canada’s chicken, turkey, eggs and hatching eggs, employ more than 28,000 Canadians and generate over $7 billion in annual retail sales. Jean-Michel joined the association from NATIONAL Public Relations, Canada’s leading public affairs firm, where he held the position of Vice President, Policy and Public Affairs. As a consultant, he advised clients looking to address complex public affairs issues and was recognized for his policy expertise, his analytical skills and his experience as an advocate. He was previously Vice President and Director of Octane Strategies’ Ottawa office until its acquisition by NATIONAL in 2018.
Prior to entering the consulting business, Jean-Michel held various leadership roles with the Canadian Manufacturers & Exporters (CME) over a 10-year period, most notably the position of Vice President – Global Business Policy. In this role, he established himself as a credible advocate, spokesperson and policy expert for Canadian industry. He was frequently called to testify before Standing Committees of the House of Commons and Senate of Canada, invited to comment economic and business issues in the media, and asked to advise the government, notably in key trade negotiations.
Jean-Michel holds an MBA from HEC-Montreal and a B.A. in Political Science and Economics from McGill University. He also sits on the Board of Director of RESULTS Canada.