Attend Grocery’s Virtual Meetings, Exhibition + Conference Event

Be a part of a community of retailers, manufacturers, suppliers and service providers to network and grow at Canada’s only virtual grocery event. Dedicated AI powered meetings, and opportunities to engage and network with all facets of the grocery trade. Suppliers showcase your brand, product or company through our virtual GIC LIVE @ HOME event and targeted communications. Retailers and Distributors get insights, innovations and grow your business all from home/office with one click.

Show Specials / Offers

Increase your product/brand exposure pre-event, during and after.

Show Guide Listing

Get your product/service listed in the official digital Show Guide that will be sent through newsletters, available on the GIC LIVE site.

Sponsorship Opportunities

If you’re looking to expand your brand’s exposure, or connect directly with retailers 1:1, there are a bevy of opportunities to get your message out.

Don’t just take our word for it

Read Some of the Feedback

The virtual event this fall with Grocery Innovations Canada, is an opportunity that allows our entire team at Save-on-Foods to take full advantage of exploring new products and to re-establish existing relationships. We will maximize our participation. Here at Save on Foods, we are always particularly interested in looking at new products and new opportunities to build partnerships with our supplier community. Together, we can continue to build on our mutual success. GIC LIVE @HOME gives us that unique opportunity.

Jamie Nelson - Executive Vice President, Save-on-Foods

In my community here in Lindsay, there has never been a time where the issue of supply has been of more importance. The virtual event this year with Grocery Innovations Canada, is an opportunity I intend to make full use of to explore new products and network with suppliers with whom I can look to building a mutually beneficial relationship. As a single store operator, I need to be using all the tools available for both my business and my community. That is what GIC LIVE @ HOME provides for me as a retailer.

David La Mantia - Store Owner, La Mantia’s Country Market

For all our stores at Summerhill Markets, I cannot think of a more opportune time for retailers and suppliers to be connecting. GIC LIVE @ HOME provides both parties to connect and explore new opportunities to partner together. Particularly as an independent retailer, I am always looking for new ways to differentiate and meet the changing tastes of my customers. I would urge all suppliers to be participating in GIC as together, we can turn the challenges of COVID into opportunities.

Christy McMullen - Owner, Summerhill Market

As retailers and wholesalers serving Newfoundland and Labrador, we welcome the opportunity to see ‘what’s new’ in our industry at the virtual event this October with Grocery Innovations Canada.  GIC LIVE @ HOME is an opportunity that many on our team will take advantage of this November.   As independents, we are always interested in looking at new products and new opportunities and at this particular time, this has never been more important to us.

Erin Higdon - Vice President of Business Strategy, Atlantic Grocery Distributors & Powell’s Supermarket

The Big Carrot is a unique retailer that builds our strength from the community we serve. Our stores are constantly looking to buy local and source new and innovative products. Grocery Innovations Canada provides us with a platform to help realize our mission. With the show being virtual this fall, our entire team looks forward to seeing what new and innovative products are available from suppliers that make our industry so robust. Together, we are better. That is what GIC LIVE @ HOME is all about.

Maureen Kirkpatrick - Quality and Standards Program Manager, The Big Carrot

Here in La belle province, our Provigo team pride ourselves on being able to offer a wide variety of products and are always looking to discover new products and ways to meet and exceed the expectations of our customers.

With the current difficulties we face as a result of COVID-19—I am very glad that we have the opportunity, through a virtual trade show such as GIC LIVE @ HOME, to be able to explore new opportunities and products in a way that is easily accessible, safe and convenient.

Isabelle Tasse - Owner, Marche Tasse (Provigo)

Spotlights your products with us

The New Product Showcase allows another point of contact for buyers, and retailers to see your product outside of your booth. The Showcases are prominent both in daily newsletters to attendees, as well as on the virtual platform, providing another touch point for retailers to discover innovations and engage with exhibitors. All innovations in one spot! BONUS: NPS participants automatically get entered into the Top 10 in Grocery contest for additional exposure. Spaces are limited so don’t delay, book now!

Top 10 in Grocery

By participating in the New Product Showcase, products are automatically considered for the Top 10 in Grocery contest. Retailers attending GIC Live @ Home can vote for their top product picks. Winners are announced during the show. Additional exposure in the lead national media sponsor: Canadian Grocer magazine, along with other media outlets are the bonus benefits of participating in NPS.

**ONLY EXHIBITORS PARTICPATING IN NPS will compete in the Top 10 Contest.

Show Specials / Offers

Over 90% of attendees are coming to the event with the intent to purchase, and have the influence to make purchasing decisions. Use this FREE opportunity to publicize your show specials and offers exclusive to event buyers and attendees! Show specials will be promoted in the Show Guide, digital newsletters and materials to get more exposure pre-event, during and after for participating exhibitors. From discounted rates, free shipping and more, contact us for more information on how to show your specials! Attendees will be provided with a list of participating companies offering show specials at GIC LIVE @ HOME. Questions?

Show Guide Listing

The Digital Show Guide will be sent through newsletters, pre, during and post show, available on the GIC LIVE @ HOME site, and available on to thousands prior to the event. It’s your chance to get additional outreach to decision makers, published by Canada’s leading grocery B2B publication, Canadian Grocer magazine.

To advertise, contact publisher Vanessa Peters,